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124                                     Jack Fritscher, Ph.D.
            10. 1982. “HIV and VCR.” Virus and video change everything in edito-
            rial content of writing and photography; under Embry-Rowberry, Drum-
            mer becomes a leathery People magazine, featuring porn stars and Mr.
            Drummer leather-contest models

            11. August 22, 1986. Embry sells  Drummer  to Anthony F. DeBlase
            and Andrew Charles, Desmodus Inc., whose first issue is Drummer 99;
            De Blase and Charles take victory lap in special issue Drummer 100; Frit-
            scher says, “DeBlase bought Drummer to save it from Embry.” DeBlase
            and Embry greet each other in Drummer 98 and immediately begin civil
            war in their various publications: Manifest Reader, Drummer 107, Drum-
            mer 120.
               •   AIDS-era owner DeBlase acts up: increasing with each issue
                   from  Drummer  100, with  Drummer  150 — e.g.:  “Dykes
                   for Madonna!” — being one of the worst of the nagging,
                   preachy, camp issues, DeBlase mistakenly devotes even
                   more pages to congenial leather contestants and, worse, he
                   turns Drummer from jerkoff erotica into a whiney self-help
                   examination of conscience over leather identity, gender,
                   sobriety, and “how-to” articles in the magazine that had
                   succeeded in the 1970s because its premise was based on the
                   presumption that the readers, in fact, already knew “how
                   to.”
               •   In their feud, salesman Embry must have cackled as the
                   increasingly papal DeBlase murders his own business by
                   encouraging his staff to publish didactic articles preaching
                   to the politically correct leather choir. Subscriptions and
                   sales of Drummer plummet.
               •   Once famous for writing about fisting with a punch, Drum-
                   mer becomes irrelevant outside San Francisco-NY-and-LA
                   to national readers wanting erotica rather than gay politics
                   and leather mysticism. Rendered impotent, the erotic mag-
                   azine is going out of business, and DeBlase is seeking an exit
                   strategy when, like a lucky deus ex machina (for DeBlase),
                   the earth shakes.
            12. October 17, 1989. Loma Prieta earthquake destroys Drummer offices
            giving DeBlase an excuse to offer the floundering Drummer for sale in
            Drummer 140 (June 1990) with a more desperate full-page pitch, “Drum-
            mer Is for Sale,” in Drummer 150 (September 1991), page 4




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