Page 272 - Gay San Francisco_Eyewitness Drummer
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252                                     Jack Fritscher, Ph.D.
               recreational sex into . . . endgame . . . . Leather liberated masculine
               love . . . and helped define masculine-identified homosexuality.7

               Leather, with its gear and BDSM rituals provided grist and gristle for
            great copy and hot photos, but still seemed a bit specific and not inclusive
            of the wide market for Drummer which continued adding fetishized words
            such as jock, muscleman, cowboy, blue-collar, chub, bear, cop, and uniform.
            (I added a special column to publish readers’ self-pictures titled “Tough
            Customers” beginning Drummer 25 (December 1978); that key phrase
            finally became its own magazine in the 1990s under editor Joseph W.
            Bean.) The predilection for these “action-hero key frames” arises partly
            from the linguistic and erotic fact that most of the 1960s-1970s gay lib
            generation were all “war babies,” impressionable children who learned the
            gaydar of specific gender-tight language during World War II — while
            acutely aware of heroic absent daddies hypermasculinized in uniform and
            of “mannish” women doing “men’s jobs” in factories and of “girly, wom-
            anly, female, feminine dames” (South Pacific) sexing up blue-collar male
            working gear. (I define gaydar as the 69  sense of multi-sensual queers.)
               While I was editor, Drummer’s press run, according to publisher John
            Embry, was 42,000 monthly, with another 42,000 pass-along. Twelve
            issues in twelve months times 84,000 equals over one million readers
            per year which, in pop culture where mass box-office numbers mean
            something, shows how embedded the need for a widely inclusive homo-
            masculine identity actually was. (Drummer’s 214 issues from 1975-1999
            reached a virtual infinity of international readers; those 1970s issues sell
            for $150-$450 per collector’s copy in New York.) In filling each issue
            with homomasculine buzzwords to keep the pages fresh, Drummer was a
            lifestyle teaching device. If I introduced cigar as a fetish word as I did in
            Drummer 22 (May 1978), thirty days later, men appeared smoking cigars
            in bars.
               So homomasculinity first appeared as an attitude in late 70s use in
            Drummer, then as a word in Man2Man Quarterly (1979), and then in
            the California Action Guide  (1982). Mark Hemry was my partner in
            founding the ’zine Man2Man Quarterly and the tabloid California Action
            Guide  — both designed to go deeper than Drummer into the then emerg-
            ing homomasculine culture of totems and taboos. Fifteen Warhol minutes
            after Man2Man came forward as a keyword title, long before numerals
            became common in gangsta and punk spelling, the phrase “man-to-
            man” — so internally defining and reciprocal — suddenly became a very
            vogue catch-phrase in gay magazines which had never before mentioned
            the “concept” or tried the “breakthrough concept” of marketing to gay
            men as men. Both Drummer and Bear tagged their personals ads as “man-

          ©Jack Fritscher, Ph.D., All Rights Reserved—posted 05-05-2017
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