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266                                     Jack Fritscher, Ph.D.


                          List of Jim Stewart’s Photo Art Shows
                            during the Golden Age of SoMa

               •   “Hot Stuff,” 1977, Jim Stewart’s first show; sponsored by the
                   South of Market Artists Association
               •   “Men South of Market,” 1977; Jim Stewart’s first exhibition
                   at the Ambush Bar
               •   “Double  Exposure,”  1978,  Jim Stewart  with Gregg Coates
                   and Max Morales, Keyhole Studio, 766 Clementina Street;
                   Stewart shot the  urinals pictured on the invitation inside
                   Allan Lowery’s Leatherneck bar on Folsom
               •   “Jim Stewart - Photos,” 1979; his second Ambush show
               •   “Town and Country,” 1982; Jim Stewart’s last show in San
                   Francisco


               Almost every deal at Drummer was done “in trade.” Drummer wanted
            photos; Stewart wanted publicity. The deal was done; no money changed
            hands. Even though that blurred the strictly editorial separation from
            advertising, that’s where I came in as copyrighting publicist and then as
            editor in chief to transmorph the deal into provocative editorial entertain-
            ment whose goal was to cause orgasm.
               Because of “creative differences” and “lack of payment” from Embry,
            some freelance photographers, artists, and writers who were listed
            demanded that their names be removed from the masthead as I did upon
            my New Year’s Eve exit. This seemed to happen much to Embry’s chagrin
            because he wanted the masthead to give the impression he had a stable of
            talent rivaling Playboy. Demand for payment usually meant the writer or
            photographer moved from the masthead to the Blacklist.
               Fleeing LA and a bust by the LAPD, Embry hired me, literally, an
            hour after we met in mid-March, 1977, at my home on 25  Street. We
                                                          th
            were introduced by my longtime intimate, Allen J. Shapiro aka A. Jay,
            whom Embry had hired two weeks earlier as art director. A. Jay presented
            us as a “can-do” team. I began ghost-editing Drummer in April, 1977.
               Embry, new to San Francisco, wanted me — as much as he needed
            Al  and  me — to  take  over  as  founding San  Francisco  editor  in  chief,
            because he knew we knew the South of Market leather movers, shakers,
            and  fuckers who could help fill the pages of a hungry thirty-day beast.
            Anyone I didn’t know, Al Shapiro did, and vice versa.
               Embry hadn’t a clue, nor did we at that moment, that we were about
            to re-conceptualize the potential that Drummer had frittered away in LA.



          ©Jack Fritscher, Ph.D., All Rights Reserved—posted 05-05-2017
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