Page 255 - Gay Pioneers: How Drummer Shaped Gay Popular Culture 1965-1999
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Jack Fritscher              Chapter 9                        237



                 When Robert Payne Finally Writes a Book, It’s Industrial Strength!
                       Alternate Publishing proudly presents The Exchange.

                Robert Payne [that is, John Embry; italic added] has been at the
                forefront of the world of leather even before Drummer burst on the
                scene. His stories first delighted the readers of Drummer, then Mach
                and FQ [Foreskin Quarterly], along with the myriad of special proj-
                ects coming out of that magical publishing era [the 1970s]. When
                The Exchange stories were unleashed on the unsuspecting pages
                of Manifest Reader, the reaction was elctric [sic]! So it was decided
                to put the rest of The Exchange into a book instead. Be sure to read
                these unforgettable adventures carefully to keep the pages from
                sticking together. Who else can grab you like that? Enclose this ad
                with you’re [sic] the Exchange order and, with any luck, Mr. Payne
                might autograph your copy for you!


                [British artist Bill Ward also drew a cartoon strip titled, The Exchange,
                which can be sampled in Manifest Reader 17 (1992), pages 63-65.]



             WHAT EMBRY WANTED: GAY MAIL-ORDER, THE FIRST
             BUSINESS OF GAY LIB; THE ROOTS OF “LEATHER HERITAGE”
             IN LARRY TOWNSEND’S “THE QUESTIONNAIRE”


             After Stonewall, “gay business” began coming out of the closet, and compe-
             tition among gay startup companies was fierce. The Gay Grail in the Titanic
             70s was mail-order, because most homosexuals needing magazines, sex toys,
             and amyl nitrite “Aroma Room Freshener” lived in Iowa. Historically, the
             mail-order “business models” that Embry cut his teeth on were classic. Bob
             Mizer, the Wizard of Mail-Order, who lived the most discreet of dangerous
             lives, began his Athletic Model Guild studio in 1945 and synergistically
             sold his photos and films nationwide in his gorgeous mail-order brochure
             disguised as a magazine, Physique Pictorial. Every issue of that handmade
             Physique Pictorial mailed to men living isolated in Iowa was an enlightening
             and consoling catechism teaching homomasculinity by featuring the palm-
             driving inspirational thrills of men such as Arnie Payne, Gable Boudreaux,
             and John Tristram, who was a friend of my 1970s longtime partner, the
             blond bodybuilder champion, Jim Enger. My eyewitness interview of the
             private and guarded Bob Mizer, “AMG Duos,” was partially published as a
             “Virtual Drummer” feature in Skin, Volume 1, Number 5, 1981.


               ©Jack Fritscher, Ph.D., All Rights Reserved—posted 03-16-2017
                   HOW TO LEGALLY QUOTE FROM THIS BOOK
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